The problem is far from always being about budgets or a lack of ideas. Most often, it comes down to communication. This conclusion was reached by participants of the IMPACT Creative Night 2 meeting, which brought together key players in the media and business environment.
How can you teach a client to see creativity as an investment rather than a waste of money? And what do agencies and brands most often argue about?
The atmosphere, heated discussions, and the main insights of the evening — see in the report by our city correspondent.
IMPACT Creative Night is already the second meetup in a series of such events that will take place before the main media forum IMPACT Forum, which Asia-Plus has been organizing for the second year.
The general sponsor of Creative Night 2 was the International Bank of Tajikistan — IBT, with partners including the Delegation of the European Union and the bank “Humo”.
Read More: https://asiaplus.news/en/2026/06/10/business-media-and-creativity-the-second-impact-creative-night-meetup-held-in-dushanbe/
